Add-ons
Digital products
Sell inside the conversation: products, storefronts, checkout in the DM, and a library your customers keep.
Commerce that lives in the conversation
The digital products module turns the automation you already run into a sales channel: a flow qualifies interest, drops a checkout button into the DM, and delivers the product the moment payment lands — no website required. There’s a public storefront too, but the conversation is the star; the storefront is where it points.
This guide runs the setup in order: turn on the store, connect how you get paid, open a storefront, add a product, make it yours, and sell it straight from a flow.
Turn on your store
Digital products is included from the Growth plan. A workspace owner or admin flips it on once, and the whole module lives in a single place afterward.
- 1Open Add-ons in the dashboard sidebar.
- 2Find Digital products and choose Activate. If your plan doesn’t include it yet, you’ll be pointed to upgrade instead.
- 3Open Add-ons → Products. Six tabs run everything: Overview, Storefronts, Catalog, Orders, Analytics, and Settings.
Get paid through your own Stripe
Checkout runs on Stripe: you connect your own account, and buyers pay you directly — Ravela never holds your money. A per-sale platform fee applies to paid orders; the pricing page has the specifics.
Free products don’t need Stripe. Paid products can’t publish until it’s connected.
- 1Connect Stripe once in Settings → Payments — the home for every Stripe account your workspace collects with. Storefronts and booking pages all pick from the same pool.
- 2Prefer to do it in place? Products → Settings → Commerce can also connect an account and links it to that storefront in one step.
- 3Each storefront picks which connected account it runs on — reuse one across stores, or give each its own.
Set up a storefront
A storefront is your public store page, living at your own store link. Each connected Instagram account can have one storefront, and a workspace can run several — how many scales with your plan.
- 1Go to Products → Storefronts and choose New storefront.
- 2Set the store URL (your public /store address) and pick the connected account it belongs to.
- 3Choose Create storefront. Use the Online / Offline switch to control whether it’s live, Edit to change the URL or account, and the copy and open icons to grab the link.
Add a product
Products live workspace-wide in the Catalog and surface on the storefronts you choose. The editor walks four tabs — Basics, Offer, Delivery, and Page design — and you can Save draft at any point.
- 1Go to Products → Catalog and choose New product.
- 2Basics: add the name, a short teaser, a description, a square cover image, and — if you want — a custom product URL.
- 3Offer: pick the offer type, set the price, and add extras like an original (crossed-out) price, a quantity cap, a featured spot, or a one-click checkout add-on.
- 4Delivery: choose how buyers receive it — upload files for a secure download, send them to an external link, or (for access codes) paste your codes.
- 5Page design: optionally add a badge, a custom button label, and an FAQ shown on the product page.
- 6Choose Publish when it’s ready. Publishing needs delivery set up and the product visible in at least one storefront; paid products also need Stripe connected.
- Standard — a paid product that delivers a file download or an external link.
- Freebie — a free offer that skips payment entirely; the classic lead magnet, with a real delivery path.
- Access codes — hands each buyer a unique code from an inventory you upload; use it for licenses, coupons, or one-time unlocks.
Make it look like you
Your storefront’s look and trust details live in Products → Settings, with a live preview beside the form so you can see every change as you make it.
- 1Open the Brand tab to set the accent color, storefront name, headline and subheadline, highlight strip, profile card, and the empty-state message shown before anything is published.
- 2Open the Trust & policies tab to show your Instagram profile (Fill from Instagram pulls the handle and photo) and add a support email plus optional Terms, Privacy, and Refund policies — link to existing pages, or paste text and we’ll host it.
- 3Choose Save changes.
- Each product has its own page: set its badge, button label, and FAQ in the product’s Page design tab.
- Within a storefront, a product carries its own link, a visible-or-hidden switch, and a position that sets its order.
- A product has to be visible in at least one storefront before it can go live.
Sell from a flow
Two flow steps carry the whole in-DM sales motion:
- Payment Gate sends the checkout button into the conversation, then branches on the outcome — paid, abandoned, or already owned — so your follow-up matches what actually happened.
- Product Delivery hands over access after a purchase (or for a freebie): choose Hosted access only to drop it into the buyer’s library, or Send DM follow-up to confirm it right in the thread.
After the sale
Buyers keep a home: the customer library is a verification-protected page where every purchase stays reachable — no “can you resend the file” DMs six months later.
On your side, the Orders tab tracks paid, pending, abandoned, refunded, and disputed orders, and the Analytics tab shows revenue, checkout conversion, and top products so you know what to make more of.