Add-ons
Email automation
Capture consent in the DM, then follow up over email — senders, sequences, compliance, and analytics.
Why email joins the conversation
DMs are where relationships start; email is where you own them. The email module closes the loop: a flow asks for an email address in the conversation, the contact consents, and from then on your follow-ups don’t depend on a messaging window.
Email automation is included from the Growth plan — activate it from the Add-ons hub and it appears at Add-ons → Email. Your monthly send allowance scales with your plan.
Set up sending
You can send from day one — Ravela delivers through a managed sending domain, so there’s no DNS setup between you and your first email. Three things need to be true before flows will send:
- 1Create a sender profile (your From name and reply-to address) under Add-ons → Email → Senders.
- 2Map each connected Instagram account to a sender. Routing is explicit by design — an account without a sender skips email steps rather than guessing.
- 3Add your business mailing address in the email settings. Marketing emails legally require it in the footer, and sends without it are skipped as a compliance stop, not delivered anyway.
Capture emails with consent
The Ask for Input node with the email type is the capture tool — and it carries a built-in compliance gate. A flow that asks for an email won’t publish until you’ve acknowledged the consent terms, and every captured address is recorded together with the question asked, the answer given, and the consent context. If a dispute ever comes, your records already answer it.
Sequences are flows
There’s no separate campaign builder to learn: an email sequence is a flow. Chain Send Email nodes with Wait nodes — welcome now, value in two days, offer in five — and branch on what happens like any other flow. The Send Email node itself branches Sent versus Skipped, so a compliance stop routes visibly instead of failing silently. A “welcome sequence starter” template gives you the email content to remix.
Test sends are first-class: try a template on yourself without touching your send allowance, your analytics, or a real contact.
Unsubscribes and sending health
Every marketing email carries unsubscribe links, and they mean what they say. A recipient can leave just that flow’s emails, or unsubscribe from your workspace entirely — the global kind writes a suppression that no future send bypasses. One-click unsubscribe in the inbox header is honored the same way.
Deliverability is guarded platform-wide: if a workspace’s complaint or bounce rates cross safety thresholds, its sending pauses automatically before your reputation pays for it. Analytics keep you honest in the meantime — opens, clicks, delivery and skip breakdowns, per-flow performance, and a sending-health view.