Add-ons
Set up email sending
The three things that must be true before your flows can send email — a sender, a mailing address, and account routing.
Get ready to send
You can send from day one — Ravela delivers through a managed sending domain, so there’s no DNS setup between you and your first email. The Email overview shows a short readiness checklist and marks each item done as you go. Three things need to be true before a flow will actually send:
- 1Create a From identity — the name people see and the verified inbox that receives replies.
- 2Add your business mailing address — the law requires it in every marketing email.
- 3Route each connected account to a sender — so Ravela knows who a given email is from.
Create a From identity
A From identity is what people recognize in the inbox. Open Add-ons → Email → Senders and follow the guided setup:
- From name — the name people see. Keep it recognizable and short.
- Reply inbox — required. Ravela sends a one-time verification link so replies cannot be directed to an address you do not control.
- Instagram accounts — choose which accounts use this identity. Your first identity selects all current accounts by default.
- Address label — optional and under Advanced. Add a short word like “news”, “updates”, or “shop” when you need distinct managed addresses. These labels are allowed because your brand-specific shared prefix stays first.
Your sending address
Every identity’s address is built from one workspace prefix on Ravela’s managed sending domain. For example, a shared prefix of “studio” can produce [email protected], [email protected], and [email protected]. This technical address lives under Advanced sending settings because most creators never need to touch it. Role-like or platform-owned words are reserved for the shared prefix, and Ravela explains why if you enter one.
Changing the shared prefix updates every From address, so Ravela shows the impact and requires confirmation first. Changing a verified reply inbox sends a new verification link and temporarily makes that identity unavailable; mapped email steps skip until the new inbox is verified or those accounts are reassigned.
Route accounts to senders
The Senders page starts with Instagram account senders: one row per connected account, with the From identity, reply destination, and readiness state together. When a workspace has exactly one ready identity, newly connected accounts are explicitly assigned to it. With multiple identities, Ravela asks you to choose.
Multiple Instagram accounts can share one From identity, or each can use a separate identity and address label. Routing is chosen per account, so creators can match the sender to each brand without creating extra work for accounts that intentionally share an identity.
This mapping remains explicit at runtime: there is no silent fallback. An unmapped account, paused identity, or unverified reply inbox skips its email step rather than guessing and sending as the wrong identity.
If you pause an identity that accounts currently use, Ravela asks you to reassign them first or explicitly confirm that their email steps will skip.
Add your mailing address
Anti-spam law requires a real postal address in the footer of every marketing email, so Ravela treats it as a hard requirement, not a nicety. Add it on the Senders page: a business or brand name (optional) and a mailing address (required), then confirm the short acknowledgement.
A real postal address is all it takes — a registered PO box is fine. Until it’s filled in, marketing sends are skipped as a compliance stop rather than delivered without it; you’ll see those skips plainly on the email step’s Skipped branch and in analytics. Owners and admins manage these settings; everyone else sees them read-only.